About the Role
We are looking for a curious, research-oriented, and strong writer who can transform expertise into compelling, engaging, and credible content.
Your primary responsibility will be to answer:
“What should Preeti Rao and Weljii be talking about?”
You will research, develop, write, and repurpose content across Instagram, YouTube, LinkedIn, and other relevant platforms.
Key Responsibilities
- 1. Research
- Health & Wellness
- Preventive Health
- Integrative Health
- Behaviour Change
- Nutrition
- Healthy Ageing
- Lifestyle
- Psychology
- Coaching
- Healthcare Trends
- Consumer Questions
- Social Media Conversations
- Search Trends
- 2. Content Ideation
- Relevance
- Authority
- Differentiation
- Audience Interest
- Search Potential
- Social Media Potential
- Business Relevance
- 3. Scriptwriting & Content Creation
- Instagram Reels
- YouTube Shorts
- YouTube Long-Form Videos
- LinkedIn Posts
- Carousels
- Articles
- Podcast Talking Points
- Interview Questions
- 4. Story Mining
- Personal Stories
- Experiences
- Lessons
- Opinions
- Contrarian Perspectives
- Founder Stories
- Industry Observations
- 5. Content Repurposing
- 6. Health Content Accuracy
- Checking primary and credible sources
- Verifying claims
- Identifying misinformation
- Avoiding exaggerated health claims
- Maintaining factual accuracy
- Understanding the distinction between health education and medical advice
Research and identify relevant topics across:
Ideas should be evaluated based on:
Create engaging content for:
The candidate should have a strong understanding of hooks, storytelling, audience attention, and platform-specific content formats.
Work closely with Preeti Rao to identify and develop:
The goal is to ensure the content feels authentic, differentiated, and human, rather than generic or AI-generated.
Convert one long-form content asset into multiple pieces of content.
For example:
One Webinar / Interview / Podcast / Presentation → Multiple Content Pieces
As this is a health and wellness brand, the candidate must be highly responsible and accurate when handling health-related information.
The candidate should be comfortable with:
Ideal Candidate
The ideal candidate should have:
- Excellent English communication skills
- Strong research capabilities
- Excellent writing skills
- Strong storytelling ability
- Understanding of social media content
- Strong understanding of hooks and content formats
- Curiosity about health and human behaviour
- Ability to convert research into engaging content
- Comfortable using AI tools for research and ideation without becoming dependent on them
- Basic understanding of SEO
- Understanding of emerging AI-search behaviour
Strong attention to detail and fact-checking ability
Portfolio Requirement
Portfolio is mandatory.
Candidates must submit 3–5 examples of their best scripts or content pieces along with their application.
Relevant samples may include:
- Instagram Reel Scripts
- YouTube Scripts
- LinkedIn Content
- Articles
- Health & Wellness Content
- Research-Based Content
Thought Leadership Content
Key Skills
Content Research | Scriptwriting | Storytelling | Content Ideation | Social Media Content | Health & Wellness Research | SEO | Fact-Checking | Content Repurposing | AI-Assisted Research
Compensation & Location
Compensation: ₹7–9 LPA
Location: Gurugram / Hybrid
Experience: 2–5 Years
How to Apply
To apply for a position at Weljii, please send us your resume and a cover letter, which clearly states the position you are seeking to:
