Step 1: Determine Your Target Market
Let’s begin by finding the true source of the problem. I’m referring to a subset of members who have a comparable need and might benefit from extra services.
A simple example would be offering a weight reduction programme if you hear several people express dissatisfaction with losing weight or attaining a specific health goal. Identify the cohort most likely to purchase further programming, whatever the issue.
One thing to avoid is creating a “one-size-fits-all” programme, as we’ve seen organisations struggle with marketing broad, generalist programming.
Step 2: Determine how the programme will fit into your model.
We need to define two essential factors now that we’ve identified our targets for this new coaching programme: your aim AND the economics driving it to ensure its viability.
The table below compares the benefits and drawbacks of initiatives aimed at reducing patient attrition – “Increase Lifetime Value (LTV)” – vs those aimed at improving your revenue opportunity – “Increase Revenue.”
Step 3: Establish Roles and Responsibilities (if in a group setting)
Are you a sole proprietor or do you have coaches on staff who will be involved in the program’s administration? Both can work, but we need to know who will undertake important duties for a successful programme.
Coaches and other dedicated employees are increasingly being hired by health and wellness organisations to operate coaching programmes. They’ve seen a return on investment and learned that raising retention levels can result in thousands of dollars not being lost.
Having stated that firms often have numerous alternatives for dealing with programme structure:
- Run it yourself – This is the starting point for the majority of enterprises.
- Delegate to a staff member – An example would be a practitioner delegating coaching duties to their in-house health coach.
- Partner with a part-time coach to work with clients who want more assistance – Depending on the business, this could take the shape of a referral arrangement with a reputable health coach, life coach, nutritionist, etc.
Step 4: Establish Your Company’s Brand
It’s time to design your business identity now that you’ve uncovered your secret sauce and target client. Your business brand will be at the heart of your operation, reflecting what your company stands for and who you are as a person.
Sharing your own narrative is a powerful marketing tactic for communicating your company’s brand.
Your personal story will serve as the foundation for your business brand, so make sure it mirrors the values you wish to attract in your clients.
When you combine these three marketing tips, you’ll be well on your way to creating a successful, targeted marketing campaign.
Step 5: Strengthen Your Online Presence
To acquire clients, you must first establish a reputation and some credibility. One frequent method is to create free content online in the form of a blog, YouTube channel, and social media posts.
Growing your internet presence is inextricably related to building your marketing plan; one does not operate in isolation.
Here are two ways you can use to improve your online visibility:
Create Your Website
For a health coach, creating a business website is necessary. Your company website will serve as a virtual centre for all your online content, which may be saved or linked.
There is no need to create a website from scratch these days, as there are numerous high-quality platforms available for free or as a paid service.
Use of social media
Social media may be used to increase your company’s exposure significantly. There are numerous social media networks, such as Facebook, Instagram, Twitter, Snapchat, and LinkedIn, to mention a few. When you’re posting on various social media networks at different times of day, the process can become exhausting and time-consuming. Consider using a social media management platform like Hootsuite or Buffer for more efficient social media publishing. These programmes can save, save, and post to several social media accounts at the same time, saving you time and increasing your social media reach.
Step 6: Find a Mentor
Finding a superb health coach and business mentor will make a significant difference in your early success. Having someone to advise you through each stage of your company’s development could mean the difference between success and failure.
A mentor can generate leads and open doors that might otherwise be shut. It is critical to select the correct mentor. Someone with a high profile who you’ve long admired may not be the ideal fit because they may have a very hectic schedule and may not have as much spare time to invest in you as someone who is less well known but nonetheless operates a highly successful business.
Once you’ve determined whom you want to contact, call them, identify yourself, and explain that you’d want to set up an informational interview with them.
It is critical that you establish a relationship with your chosen mentor. However, be realistic about how much time you want your mentor to invest in you.
Practice makes perfect!
Building a business and brand takes time and may necessitate some adjustments along the way, so be patient and don’t be disheartened if you need to pivot. Building your business is a journey, just like transforming your health.
Your Health Coaching business can become a lot easier to operate with a little expertise, planning, and practice. There’s no reason to dive headfirst into the ring if you haven’t figured out the fundamentals! Begin your business with a few of clients and a few Instagram posts and see where it leads you.